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Cultivate Your Taxonomies and Content Management
Cultivate Content Management Success through Planned, Managed, and Implemented Taxonomies
Free Webinar Series
Organizations have achieved a significant competitive advantage by implementing an enterprise content management system (CMS) and making the right decisions about how to manage and organize their information. Their end users are finding information faster, collaborating more effectively, and having less confusion over where to go to “get the job done.”
Regardless of which CMS they use, many organizations face the challenge of implementing a business taxonomy and managing content more effectively. This webinar series shows how organizations can cultivate content management success through planned, managed, and implemented taxonomies.
This webinar will demonstrate how you can:
- Develop an effective business taxonomy
- Measure the success of your site and value of your content
- Deliver personalized experiences
- Manage taxonomy effectively with four governance pillars
- Improve the findability of content
- Manage and maintain your investment
Along the way, we will identify critical issues of taxonomy creation and structure, management, and the role of taxonomies in making content findable.
To learn more about our services, please contact Tatiana Baquero (703-748-7232 or 202-538-2595) at PPC or Niels Nielsen (703-926-4600) at Avalon Consulting, LLC - or at the following email address: cultivateyourtaxonomies@avalonconsult.com.
Session 1: How and Where Taxonomies Appear in a Content Management System (CMS)
June 22, 2011, 11:30AM - 12:30PM EST
View the webinar recording here.
View the slide deck here.
Did you know that a well-organized web content management (WCM) may need as many as four different taxonomies?
- Authors need to find and manage content within the CMS
- The web site search needs a faceted taxonomy
- Content navigation and display need to be organized across the site
- Personalization of content often requires some form of taxonomy
Unlike traditional taxonomies, which are designed primarily for classification, a business taxonomy is designed primarily for usability. A successful business taxonomy is used not only for classification, but also for intuitive browsing and discovery of content. Moreover, a business taxonomy is used interchangeably and concurrently with search to provide users with the most effective way to find the information they seek.
In this session, we will describe the best way to organize these four different business taxonomies. We will show live examples of how these taxonomies can be implemented in content management tools like Vignette and SharePoint. Finally, we will provide best practices for identifying and organizing these four taxonomies.
Presenters: Joseph Busch and Joe Hilger
Session 2: Applying Governance Best Practices to Taxonomies and Enterprise Content
July 13, 2011, 11:30AM - 12:30PM EST
View the webinar recording here.
View the slide deck here.
Planning and implementing information systems requires the involvement and coordination of business and IT resources within an organization. Maintaining a dynamic information management solution and ensuring that it continuously grows to better serve users requires even greater planning and coordination. The establishment of sound governance practices for taxonomy and content management is paramount to the ongoing growth and sustainability of your system. Governance fosters and moderates system control, sustainability, and evolution to ensure continued alignment with the vision they were intended to serve.
The purpose of this session is to provide a practical overview of governance principles and how they should be applied during each stage of content management, including planning, creation, modification, and archival/deletion. Participants will learn the approach and techniques to establish simple governance processes that will be easy to follow, enforce, and communicate.
Additionally, this presentation will introduce PPC’s four pillars of governance:
- Value Statement – Purpose and objective for your information management solution and its content.
- Roles and Responsibilities – Key roles for the management and maintenance of content in relation to the identified policies and procedures.
- Policies and Procedures – Processes for the planning, creation, modification, and archival/deletion of content.
- Communication and Outreach – Clear and consistent messaging
Presenters: Nick Nylund and Sam Carson
Session 3: Leveraging Taxonomies to Implement Findable Content
July 20, 2011, 11:30AM - 12:30PM EST
View the webinar recording here.
View the slide deck here.
The payoff for the work you and your organization put into creating and managing taxonomies comes when your users can find and use your content efficiently.
Business taxonomies are largely driven by content, usability, and cultural considerations, making it difficult to establish absolute rules. CMS should provide users simple, consistent, and intuitive access to all content, restricting search results to certain areas of the taxonomy, and discovering content based on topics, locale, document type or intended audience.
Searching and browsing content are two methods users will proceed to find the information they are looking for. By cultivating your business taxonomy and metadata, you will provide the structured classification to enhance both the searching and browsing experience.
In this final session of the webinar series, we will:
- Introduce best practices for content findability, including Facets, Autocomplete, Action-oriented results, Security, and Personalization
- Show how the desired outcome of findable content drives the definition, creation, and management of taxonomies
Illustrating these principles with actual implementations, we also cover key success factors for selecting and implementing the best search and content management platforms for your users, your content, and your organization.
Presenters: Sam Mefford and Tatiana Baquero
ABOUT THE HOSTS
About Project Performance Corporation
PPC’s practical Knowledge Management Solutions focus on addressing core business needs through the integration of business-focused Knowledge Management and the underlying technologies that enable people to share, connect, collaborate, and access the information they need to be more effective in their jobs. Our proven methodologies are guided by iterative and measurable approaches and direct engagement with the business users and knowledge holders at every turn.
PPC is part of North American operations of the internationally-recognized consultancy AEA. As part of a 1,200-person, multi-disciplinary team of information technology professionals, project management experts, scientists, technologists, and regulatory specialists, PPC brings more than 20 years of experience in information management and enterprise services implementation.
About Avalon
Avalon Consulting, LLC is a team of expert consultants who deliver web solutions to clients in both the public (we are a small business on GSA Schedule 70) and private sectors. We are thought leaders in our field and provide creative solutions for enterprise-scale internet, intranet, and extranet sites. Avalon has a proven track record of success helping organizations achieve meaningful results such as increased revenue for eCommerce, improved productivity, and enhanced collaboration & communication. Avalon enhances leading technical platforms to create first-rate web experiences. We deliver consulting services in the areas of Enterprise Content Management, Enterprise Search and e-Learning.
SPEAKER BIOGRAPHIES
Joseph Busch
Mr. Busch is an authority in the field of information science, with an emphasis on helping organizations develop metadata frameworks and taxonomy strategies to ensure that content realizes its highest value through re-use and re-purposing. He has extensive knowledge and experience developing content architectures consisting of metadata frameworks, taxonomies and other information management methods to implement effective information management applications such as search engines, portals, web sites, content management systems, digital asset management systems, document management systems, knowledge management systems, e-learning and e-government. Mr. Busch was President of the American Society for Information Science and Technology in 2001, and is a recent member of the Board of Directors of the Dublin Core Metadata Initiative.
Zach Wahl
Zach Wahl is the Global Director of Information Management at PPC, with oversight for all taxonomy and metadata, knowledge management, portal, content management, collaboration, and social computing efforts for AEA and PPC. He is an expert and frequent speaker on the topics of Taxonomy Design, Knowledge Gathering, and Information Governance. He focuses on the strategy, design, and deployment of Information Management technologies and systems including collaboration tools, portals, content management systems, and social computing technologies. In addition, Mr. Wahl has designed his own series of workshops on the topics of Information System Best Practices, Taxonomy Design, and Information Governance. Mr. Wahl has managed the deployment of over 100 information management systems in both the public and private sectors. He sits on the board of the Washington DC Knowledge Management Institute and is the Chairman of IIRUSA’s Enterprise Web, Portals, and Collaborative Technologies conference. In addition, KMWorld Magazine identified PPC’s knowledge management offerings amongst their trend setting products of 2010.
Nick Nylund
Mr. Nylund is a Principal Analyst in Project Performance Corporation's internationally known Knowledge Management Practice with a concentration in the design and development of knowledge management strategies for clients in both government and commercial industries. He is well versed in portal and web technologies, and providing content and information management strategies for improving end user experiences. Mr. Nylund is skilled in improving IT process management and ensuring that IT plans align with organizational strategic vision. He is experienced in taxonomy and metadata design, content management, governance strategies, and providing critical analysis on proposed IT investments and their overall value to the organization. Mr. Nylund is a certified Project Management Professional (PMP) and holds an Information Technology Infrastructure Library (ITIL) certification.
Tatiana Baquero
Ms. Baquero is a Knowledge Management Analyst with ten years of experience in the development and implementation Principal of Web-based content management systems and other corporate information systems for the banking, health care, telecom and micro-finance industries, as well as for the government and multilateral organizations. Ms. Baquero has extensive experience with portal strategy and taxonomy design for Microsoft Office SharePoint Server (MOSS) portals. She excels at designing and conducting taxonomy workshops and training sessions to effectively manage corporate content. Her project management skills and bilingual skills have allowed her to successfully implement organization development projects in the U.S. and Latin America. Ms. Baquero is an active board member at the Knowledge Management Institute in Virginia.
Niels Nielsen
Niels Nielsen has over 25 years of experience focused on helping enterprises create, secure, manage, find, measure, and use information effectively. Mr. Nielsen has applied his expertise in project leadership and business analysis to portal, content management, identity management, and business process solutions for telecommunications, media, hospitality, government, and non-profit organizations. Before joining Avalon, Nielsen was a Managing Consultant at EDS and previously held product and marketing management positions with Prentice Hall.
Joe Hilger
Joe Hilger runs the Washington, DC office of Avalon Consulting, LLC. He is widely regarded as an expert in implementing both Enterprise Content Management and Enterprise Search products. Mr. Hilger consults with organizations around the country and has spoken on the effective use of search as well as complex portal implementations at numerous industry conferences. Mr. Hilger’s interest in Enterprise Search and Content Management comes from a desire to show his clients how to use both unstructured and semi-structured information to solve complex business problems. Mr. Hilger is passionate about helping clients bridge the gap between business needs and technical implementation. He has led numerous high performance professional teams to deliver integrated enterprise application and content management solutions. Our teams at Avalon Consulting, LLC have a strong record of accomplishment in client satisfaction, innovation and leadership.
Sam Carson
Sam Carson focuses on technology direction, channel and partner strategy, and sales and delivery enablement for Avalon Consulting, LLC. Mr. Carson draws on more than 17 years of IT industry experience, ranging from directing large web development teams to building out channel development programs for software companies. He has significant experience implementing enterprise content management solutions for financial services, hospitality, and telecommunication clients. Before joining Avalon, Mr. Carson was the Director of Channels and Alliances for Neighborhood America and previously held partner management responsibilities for Vignette.
Sam Mefford
As the first consultant at Avalon Consulting, LLC, to focus on Enterprise Search, Sam Mefford has pioneered the consultancy’s practical implementation of Enterprise Search projects, helping organizations smartly manage their digital content while mitigating the risk involved with executing their Enterprise Search strategies. After 5 years and over 50 Enterprise Search projects at Avalon, Sam Mefford has become a passionate advocate for efficient meta-data techniques to power better search experiences. Sam is a progressive architect and thought leader when it comes to parlaying Enterprise Search, navigation, and content intelligence into competitive advantage. His foresight and unique skill in layering intuitive, enhanced user interfaces on top of these platforms has led to increased user acceptance and adoption of the implemented solutions.
Ryan Merriman
Ryan Merriman is Avalon’s Capability Lead for Vignette and Content Management. Ryan has architected and designed sites of all sizes, from compact, efficient microsites to large enterprise, high traffic and highly personalized sites. He has deep implementation experience with all aspects of Vignette Content Management (VCM) and Vignette Application Portal (VAP), including content management, delivery and search. He is passionate about creating sites that are fast, simple to use, and easy to maintain.
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